Vanessa Pratley – Tempting Consumers

Only 35% of consumers who make a shopping list purchase only the items on their list.

When consumers go shopping for groceries a vast majority of them make a list but very few stick to purchasing what they originally intended to buy. There are so many tempting deals and sales in stores to attract consumers and encourage impulsive buying.

This collection of unique shopping lists, sourced from local supermarkets, are evidence of those original shopping plans. Each list was a key point of reference in the consumer’s shopping, until the lists became targets of supermarkets deals discarded records of consumerism.