Aisha Haleema Karim – Aroma over money

Money is spent each year on fragrances, with half of the perfume the consumer already owns not touched or used.

Consumers only buy perfume for the brands and for the attention, when using these brands. My approach to consumerism is to inform and alert the public to the amount of money going into the perfume industry each year and how much is spent unnecessarily, particularly during the festive season.