Jemima Jones – Life’s a Charm

We spend our lives craving the most desirable logos and brands. Although branding was originally a means to claim ownership of cattle it has worked its way into our everyday lives

We are drawn to different brands for a diverse range of reasons. Whether to make our friends jealous or simply make ourselves feel better; logos have a great deal of power over the modern consumer. This exhibit has been designed to reflect how controlling logos are becoming. Modern logos and brands have become more important than family traditions with today’s generation favouring the new and the fashionable rather than what’s important.